By Anne Blythe and Sarah Ovaska
Chris Kippes, director of the Wake County division of public health, spent more than 30 minutes on Wednesday trying to allay the anticipated public concern about North Carolina’s first case of COVID-19, the novel coronavirus spreading around the globe.

Gov. Roy Cooper and state health officials informed the public on Tuesday that presumptive tests from the North Carolina State Laboratory of Public Health showed a Wake County man had contracted the novel virus.
The Centers for Disease Control and Prevention will follow up with tests of its own and deliver the ultimate verdict on whether the patient, indeed, has the strain that has caused coordinated containment planning around the world.
The patient, now isolated at home somewhere in Wake County with family members also under quarantine, was likely exposed to the virus while visiting a nursing home in Washington, where there has been an outbreak, according to health officials.
The patient was on a commercial airline in late February that left from the Seattle region and ended up at Raleigh-Durham International Airport.
Kippes said Wednesday that based on when the man became symptomatic, public health officials in Wake County are not pursuing information about the people who were at the airport or on the flight with the person.
The patient’s first symptoms only appeared on Feb. 25, health officials have said, several days after his airline trip. The positive lab tests came back on Tuesday of this week, leading to many questions from the public about whether they might have encountered the person while out and about.
“We are happy to report they limited their time out in the public and for those circumstances where they were out in the public, they provided us with the appropriate information to do our public health follow-up with those individuals,” Kippes said Wednesday.
County public health workers have contacted people in other counties but would not say which ones. Nor would Kippes elaborate on how many people had been contacted.
Keep calm and wash your hands
“Our job as public health officials is to provide the facts, to be able to talk to the current recommendations in order to help reduce fear,” Kippes said. “So when we start talking about numbers, we have to put that information into context and sometimes that is challenging to translate to folks and we don’t want to cause panic.”
No one who has been in contact with the individual in isolation has shown symptoms or tested positive for the novel coronavirus, first detected in late December in Wuhan, China.
The CDC reports that people are believed to be most contagious when they are showing symptoms, and when they are within 6 feet of someone else, potentially exposing them to droplets from coughs and sneezes.
State health officials are treating the Wake County incident as an isolated one, Kippes reiterated.
“That’s why we are not recommending that organizations make major changes by cancelling festivals conferences or events in Wake County. At this time, there is no reason for the public to panic,” he said Wednesday. “That energy can best be served with prevention methods.”
But despite that caution, the International Festival of Raleigh announced it was cancelling the popular annual event, which was scheduled to happen this weekend.
Avoid close contact.
Avoid close contact with people who are sick.

Stay home when you are sick.
Cover your mouth and nose.
Respiratory illnesses, such as coronavirus, are spread by cough, sneezing, or unclean hands.
Clean your hands.
Washing your hands often will help protect you from germs. If soap and water are not available, use an alcohol-based hand rub.
Avoid touching your eyes, nose or mouth.
Germs are often spread when a person touches something that is contaminated with germs and then touches his or her eyes, nose, or mouth.
Practice other good health habits.
Clean and disinfect frequently touched surfaces at home, work or school, especially when someone is ill.
Epidemiologists and public health officials have different protocols for different outbreaks.
In some cases, they quickly inform the public about potential risks with more details than they have revealed in the wake of the isolated Wake County case. Kippes batted back contentions that health officials were keeping too many details too close to the vest.
“Well I don’t feel that we’re not informing the public. I think this is an example of providing information to the public,” Kippes told reporters who asked whether the lack of details helped lead to mass hysteria.
“With each disease, there are differences. So if this had been a case of measles, for example, that is much more infectious in nature, we would sometimes have to make some kind of public announcement that would say if you were at this location during this particular time on such and such date, we need to hear from you. That’s not the situation for this particular disease. The current recommendations from CDC and our state partners do not warrant that type of strategy.”
Dear Public Health Leader,
PLEASE STOP TELLING ME TO CALM DOWN AND TO NOT PANIC!
Have you ever told someone to calm down and they did it? This message is not only offensive to me, it is also ineffective in times of high stress.
Due to lung disease, I am at risk of extreme illness or death if I contract coronavirus. I have the potential to lose a lot of my work as other businesses limit their own travel and expenses. The stock market is taking a hit, there’s no more hand sanitizer in the stores and our leaders lie! Yes, I am concerned.
Worry is a natural response by many people during times of high concern and low trust. Don’t shame them for being concerned and please, don’t tell them to calm down!
Instead of telling us what not to do, perhaps you need to remember what ‘to do’ in times of public health crises. Panic is reduced in a crisis when the leaders,
1. Are visible and accessible
2. Speak early, frequently and remain transparent
3. Are consistent and reliable
4. Avoid lying (people understand if you don’t know)
5. Show caring (People don’t care what you know until they know that you care!)
6. Demonstrate that they have a plan, even when the plan needs to change
7. Use caution when using comparisons or percentages to reduce fear – such as saying only a fraction of people will die or more people die from flu (that percentage may include me or someone I love!)
8. Use the principles of risk perception and risk communication – no more than 3 messages at one time, avoid jargon and negative words, include messages of ‘Compassion, Commitment and Optimism’
So, instead of telling me not to panic, show me that our public health professionals know how communicate in times of a public health crisis.
Sincerely,
Donna R. Dinkin, DrPH, MPH
Global Public Health Leadership and Evaluation Consultant
This comment was shortened in accordance with our comments policy, which limits comments to 350 words.